How to run successful Google Ads campaigns?

Google Ads is one of the most popular platforms for advertising your business online. Google has more than 75% of the market share for search in the U.S. and is the largest driver of traffic to websites. The platform can be complicated to navigate, but that's probably why you're reading this post: We're here to break it down.

Here are some important tips for running a successful Google Ads campaign:

Optimize your ads and landing page: You won't get far with a poorly designed ad and landing page combo. Your brand needs a consistent look and feel across all platforms, and you'll want to make sure your landing page is intuitively designed and easy to navigate.

Don't forget mobile! Most people now search on their smartphones, so if you haven't already optimized your site for mobile, now's the time to do it. Responsive web design is a must-have in today's world, as is a mobile-friendly ad layout that fits on smaller phone screens.

Make sure your ad copy is relevant and eye-catching: Think about what would make you click on an ad — especially one placed in the middle of another activity (like social media scrolling or website reading). Would you stop what you're doing to check out an ad you made?

Determine your budget. Budgeting is one of the most important elements of a successful AdWords campaign. You don't want to overspend on clicks that won't generate revenue for your business. You also don't want to underspend and miss out on valuable traffic.

The best way to determine your budget is by calculating the lifetime value (LTV) of a customer for your business. This will give you an idea of how much money each new customer brings in, which will help inform how much you're willing to spend to acquire them.

Once you have a good idea of how much money you're willing to spend per customer, divide it by the average conversion rate for your business (the percentage of site visitors who become customers). This will tell you what it costs to acquire a new customer, which informs how much you should bid per click.

Finally increase your knowledge with SEO and their best practices. Learn how to track for search volume and click rates. 

It is not very easy, but with practice you can become fluent in this. Here is a cheat sheet to keep on you:

1. Set a strategy and define your objectives

2. Measure and optimize your performance

3. Create compelling ads that drive action

4. Use the right keywords

5. Segment your audience and target them with specific ads

6. Create highly relevant landing pages for each ad you run

8. Optimize by device

9. Optimize by location

10. Maximize your budget