2022 E-commerce Trends

E-commerce refers to the selling of products and services over the Internet. It is a kind of trade that takes place between businesses and consumers. Every year, more and more people are buying goods online. In fact, according to Statista, e-commerce sales are projected to reach nearly $4 trillion in 2020. By 2022, it's expected that 2.14 billion people worldwide will buy goods online.

Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle. Typical e-commerce transactions include the purchase of online books for example, (such as on Amazon) and music purchases (music download in the form of digital distribution such as iTunes Store). 

The evolution of e-commerce has been driven by technological innovations made over the past 20 years, including faster Internet connections, better website designs, and secure payment options. With this type of growth, it's important for businesses to keep up with trends in order to compete in the e-commerce market.

The following are 2022’s key trends for e-commerce based on current developments.

While there are many e-commerce trends to watch out for in the coming years, these two will have the most impact on your business.

Mobile E-Commerce

The first and most important trend to watch out for is mobile e-commerce. As more consumers move to smartphones, they will also move to mobile shopping. In fact, mobile purchases are expected to reach 30 percent of all retail sales by 2022. So, if your e-commerce store doesn't already have a mobile optimized site, it's time to get on it.'

Personalization

The next big trend is personalization. Consumers love shopping experiences that are tailored just for them, so this trend is only going to get bigger. Personalization extends far beyond simply recommending products based on past purchases; it's about creating a complete personal shopping experience, from product recommendations and profile pictures based on preferences to customized product recommendations based on location data or even moods or seasons.

With so much competition, it’s become increasingly difficult to maintain a competitive edge. In order to stay on top, e-commerce businesses need to start future-proofing their strategies now in order to ensure continued success in 2022 and beyond.

Businesses that are going online, should factor in their strategies, the below:

1. People will shop increasingly with their voices, as the use of tools such as Alexa (Amazon), is making online shopping seamless and much faster. People now order what they need by voice. 

2. Chatbots will become more sophisticated and human-like. As major brands are harnessing the power of bots, you should definitely consider investing in such technologies. A major benefit of this is cutting down on salespeople, customer service training and much more. This works well if you are a big, medium or small business. 

3. AI will be applied on a larger scale to product recommendations. So get in on the trend. Work smart and hard. This will save you much market research and customer profile analysis. 

4. Sustainability will be a major theme for online shopping as more and more people are becoming “woke”. Consumers are more informed than ever and will surely want to understand better where and how product sourcing is happening, if your business is ethical, and how much is it “hurting” the planet. 

In short, the future is here. Learn more about these tools, and get on track with these trends for more sales leads and profit.