Marketing, can we do without it?

Marketing is simply a way for you to communicate with your potential customers so they know about your particular business and what you can offer them. There are many different ways to get the word out about your business, but one of the best ways is through social media. Social media has changed the game for small businesses that want to reach new customers if they know how to use it effectively. Linking your product or service to a need in the marketplace gives it value in the consumer's eyes. A good marketing campaign helps position your product in the minds of consumers relative to competitive products. The more you know about your target market, their needs, and wants, the better you can position your product.

Marketing is not only an important step before launching a new product or service; it is also an ongoing process that evolves with changing consumer needs and marketplace trends. Of course this day and age, competition is tough and one needs to be alert and aware of consumer trends and many other variables that will allow a product or a business to be well highlighted. Other than the utility of a product, or how it will make consumers feel, and outside of the problem-promise-proof mentality, many factors will help brand your product and drive sales, such as a well-performing user interface and experience (UI/UX), for specific websites you assign for your products. Since the beginning of demand and supply, marketing became, competition-materialized and in a perfect economy, like challenges, it can help products and services get better and more specific to users.